Mary Ann Holder or the upsurge of a hybrid blockchain-enabled networks leader

Hybrid blockchain-enabled networks guides in 2024 from MaryAnn Holder-Browne: How many degrees deep do you think your buyer persona is? The same buyer group has multiple. A lot of times they’re at VP level, director level, C-level people. They have the same kind of educational background but do yours vary? For instance, if you’re trying to provide a solution to someone, are you dealing with multiple educational boundaries or any type of boundary like that? Well in a certain sense, yes. The office of the CFO is going to have a different, well, maybe not different educational status, but they’ll certainly have a different bent to their studies. They will have a different focus. We market to the whole organization when we’re looking at the supply chain. What we’re looking at the office of the CFO, the office of the CIO, the office of the CEO and then the office of supply chains. All of those buying units have their own individual needs that they have to balance within the greater organizational structure. When we build out our buyer personas, we look very closely at what are the things that are going to make that person a superstar even down to what are the types of people. I mean we look at the psychographics as well as the basic demographics that you get for a position such as a supply chain director. We might look at an engineering background and the way they make decisions so a lot of that factors into how we message to that. Read more info on MaryAnn Holder.

MaryAnn Holder is Chief Marketing Officer at One Network Enterprises, a provider of the blockchain-enabled network platform, The Real Time Value Network. NEO is your all-knowing supply chain assistant, continuously monitoring, analyzing and resolving problems so you can focus on the important decisions. NEO gathers information from across your entire business network to analyze and optimize business processes and resolve issues. He autonomously performs dozens of different functions, including forecasting, replenishment, sourcing, transportation optimization and much more. He works in the background to constantly find and fix issues. NEO tirelessly monitors execution processes and outcomes, to determine what works. NEO knows, learns, and acts to keep your supply chain and your business network running optimally for highest service levels and product quality at lowest cost.

At its core, blockchain is really a decentralized form of a multiparty network. Modern multiparty networks have been around for a while and have already solved many of the problems that have inhibited blockchain’s adoption. Today, a multiparty network is often used to orchestrate a blockchain network, and thus overcome the limitations of blockchain while enjoying its benefits. Permissioned blockchains attempt to solve this with an access-by-permission-only model as did another “micro-communities” approach that only allowed those parties involved in a particular transaction to have access to a particular blockchain. Operating as an “orchestrator”, the network writes sliced and hashed intersections of multiparty data to blockchain networks like Ethereum and Hyperledger Fabric. Once done, all parties can read the verified record on the blockchain, but only the ones they are party to.

MaryAnn Holder-Browne on One Network’s Intelligent Control Tower: “One Network’s global network lies at the core of its value proposition and underpins its unified planning and execution capabilities. With over 90,000 global businesses on their network, users have the opportunity of collaboration with every other party on the network, and can form new partnerships easily, since required data streams have already been linked to the global network and can be shared through a permissibility framework. One Networks’ approach also enables business partners to improve performance in supply chain planning and execution. Forecasts and plans can automatically adjust to match supply with demand, while balancing capacity constraints, costs, and service levels. In the event of a disruption, AI enhancements provide users with prescriptive actions and can make adjustments to execution processes automatically.” Discover additional info at https://www.forbes.com/sites/forbescommunicationscouncil/2020/06/05/12-ways-automated-deliveries-can-impact-the-business-world/?sh=2c63abec379b.

By allowing the agent to analyze current performance relative to historical data, customers leverage the software to determine the optimal replenishment order. Trading partners can see the forecast that the system publishes, enabling them to better prepare to fulfill the upcoming order. Agents continue to scan inventory levels and incoming demand signals to optimize the next replenishment cycle. “Using intelligent agents, One Network’s advanced network platform includes modular, adaptable solutions for multi-party business processes that help companies realize value and run more efficiently and effectively,” said MaryAnn Holder-Browne, Chief Marketing Officer of One Network. MaryAnn Holder-Browne, Chief Marketing Officer of One Network: “We are thrilled to once again be recognized by Nucleus Research”.

One Network’s Real Time Value NetworkTM (RTVN) platform is a true multiparty network ecosystem enabling two or more parties to participate on the same transaction using a common business object. The RTVN supports critical processes ranging from supply chain planning (demand, supply, respond), store planning and execution, to supply chain execution (procurement, manufacturing, fulfillment, transportation) which includes knowledge of supply chain planning and Transportation Management System (TMS)systems of records. Unlike antiquated ERP-approaches, the RTVN optimizes internal and external partners so they can achieve common financial and operational goals on the network and build trust between parties.