High Quality review reputation builder systems with reviewmycompany.com? “We encourage reviews by emailing customers after purchase and offering a discount coupon in return for a completed review,” Andrew Gill, the owner of the company, recently told BigCommerce in an interview for a case study. “This has been a major difference from the start of our journey to selling directly from our store and has reduced our reliance on shopping channels. Customer feedback creates that ‘social-proof’ trust that encourages other visitors to our store to buy.” Being a successful brand also means you’re a visible one. Most shoppers will look on search engines like Google and Bing, or even on Facebook, when deciding what to buy. These websites all have their own unique ways of indexing and surfacing content, but they all value original and fresh content, and customer reviews can definitely help feed the content machine, keeping your brand favored by algorithms.
As the previous online review statistics have shown, shoppers rely pretty heavily on reviews when deciding what products to buy and which businesses to support. But shoppers don’t just leave online reviews for the benefit of others. Statistics indicate that most of them also do so to lodge complaints with hopes of eliciting a response from the company. And they want them fast. In fact, 53.3 percent of customers expect businesses to respond to their negative reviews within a week (ReviewTrackers, 2018). However, most of them are left disappointed: 63.3 percent of them say they’ve never heard back from a business about their review. In the next statistic, we’ll go into why failing to respond to reviews could be detrimental for businesses.
Google and Facebook strive to provide consumers with the most qualified service, product or research for any given search. For Google to determine a prospect’s search results, it monitors the user’s intent, the authenticity of a business’ website and online engagement. Senior living and 55+ communities looking to increase their brand awareness in the local market should focus on two areas: search engine optimization (SEO) and customer reviews. Regarding SEO, we recommend targeting the keywords your prospects are searching for and optimizing the content on your site to address those inquiries. If search engines see that your content is relevant to the prospect’s search, they will boost its position in the search engine ranking pages to display your GMB profile, website information or a featured snippet from your website to more people.
Get a second chance with unhappy customers? A simple system to proactively collect and use feedback from all your customers. Solicit happy customers to share positive experiences on sites of your choice using automated email and text/sms.? Avoid negative reviews on social media and review sites with our easy to use system.? Reach unhappy customers before they leave a review by directing them through our review funnel.? A simple dashboard to manage all your customer reviews! See extra information on reputation management builder software.
In a general sense, online reviews are useful, but it’s important to dissect when exactly e-commerce derives benefits from the reviews. Reviews are not only a big determinant of whether people purchase a product online, they also have a dramatic impact on millennial spending. Don’t believe it? Here’s a stat that pushes home the importance of online reviews: they’re 20 percent more influential to the buying decisions of millennials than a brand trying to make a sale over social media. A study carried out in 2016 discusses consumer motives for researching online reviews prior to purchase and four trends emerged as follows: Information: to glean insider information about the product they’re considering; Risk: to reduce the risk of making a bad decision.