Brand communication on social media strategies with Eden Gelt right now: Are your clients business professionals or are they casual customers? What social sites are you most comfortable on, what social sites do they frequent? Do you have a website and social channels set up yet? Regardless of platform, a multi-channel distribution strategy is key – you need to place your media where your customers and prospects are and often they are not all in the same place at the same time. If you have a website, start posting your videos there. One “About Us” video isn’t enough – regularly adding video to your website increases SEO and keeps your clients up to date on your offerings. You can create a page specifically for your videos, or place them on existing pages. Find extra details at Eden Gelt.
Also, by analyzing your company’s data, this gives you the ability to see if your links are working. If you notice your phone number has been clicked on a high number of times but don’t feel like your phone is actually ringing as much as it says, you can click it yourself to see where it’s taking you. This gives you the ability to triple check to make sure what you input is accurate and working effectively. We know customer reviews are important for your business’s reputation and your businesses visibility. You have the power to maximize your business profile at your fingertips. Promote your business, don’t be afraid to ask for reviews and have that real time engagement with your customers. They hold the power to increase your company’s awareness and increase your business.
Increasing Your Brand Awareness on a Budget: In today’s environment, budgets are tight and you have to get the biggest bang out of every dollar spent. Learn how you can be increasing your brand awareness on a budget. You know you have to brand but now is not the time to hire out, you can barely cover payroll. Don’t lose hope, here are a few simple things you can do without breaking the bank. Why Brand? Let’s start with the basics – the “why”. The point of branding is to showcase what makes you different from your competitors. Marketing conveys your unique value and consistency increases the power of your brand.
When posting, make sure to take advantage of the hashtags (Instagram allows for a maximum of 30 and I recommend you use each one to create a wider reach on your post) but each hashtag must be relevant to your brand and niche so it lands with the correct audience. Each social media post should always have a call to action, regardless of what platform you are using. This means you should ask your audience to share, comment or vote. The more engagement a post has the more likely the platform’s algorithm will kick in and allow you to gain a wider reach to new audiences with similar interests. Find even more information on Eden Gelt.
This is where you decide what type of video content you are going to create. This depends on the type of business you are branding. Are you a lawyer? Feature yourself or maybe a client and speak to the value and/or services you provide such as closings, litigation, bankruptcies, etc. Since we are in a pandemic, possibly address the current landlord/tenant laws and how to mitigate them. Follow-up videos could explore samples of cases you’ve handled or complex transactions.
Law of Reciprocity: In a book written by renowned professor and author Robert Cialdini, Influence: The Psychology of Persuasion, the “rule of reciprocation” states that if someone gives us something, we feel obligated to give something back. It is an inert tendency in humans to feel compelled to reciprocate when given a gift (whether it is a gift, act of kindness or unexpected free item). This means when we give something of value away free, our core consumer should give us something in return. This may equate to future business, a referral or brand loyalty.
In my last blog “Marketing and the Power of Free” and subsequent vlog, I wrote about the impact of giving away products and/or free services. By sampling or giving your product away at no cost builds brand awareness, increases sales and enhances your budget. But how does it work and why? Have you ever been to Costco and enjoyed the free samples? How often did you buy what you tried because you really enjoyed it? And if you didn’t buy the product, did you feel guilty? Maybe you even put the product in your cart and unloaded it a few aisles down. That’s just a sample of the Law of Reciprocity. The law of reciprocity says that when you offer something first for free and it is valued, people feel a sense of indebtedness toward you, thus in turn you then wanting to return the favor.
Similar to traditional SEO for websites, Google uses bots to serve search results. It is important to include keywords like “Chicago Real Estate Attorney,” “Orland Park Real Estate attorney,” “5013C Attorney,” etc. to your business listing is key – especially since your direct business website will be listed within your GMB page. Use these in the business description and each time you post a Local Post to your audience. Posting photos to your GMB is extremely important – in fact, businesses that have photos receive 35% more click-throughs to their website than those without photos and 42% more requests for directions from Google Maps. Discover more info on https://www.spreaker.com/user/edangelt.
Overall, there is a movement away for brands being admired for products to now brands being admired for trustworthiness and empathy. This new movement seems to be working. In a recent consumer survey, it is shown that during the pandemic, consumer trust in larger brands is increasing. These are seismic changes to the ways large brands communicate with consumers. Brands with foresight are switching more toward a communication strategy that involves building trust with consumers. These new efforts open more direct communication channels. It is a drive toward consumer centricity that is unlikely to change even after the pandemic eases. It was a world that was on the verge of major change anyway. The global pandemic is pushing many of these changes upon us without letting them ‘evolve’ naturally.
3…2…1…ACTION It’s game time and there is no fancy equipment required. Are you ready to film? Just take out your handy phone, iPad or computer and let’s start rolling! Depending on the type of content you are looking to share, you can record 1-minute clips straight through or you can film individual segments and patch them together with film editing software such as iMovie, Open Shot, Movie Maker 10 and more. If you’re not handy with editing, you can hire someone (or recruit your children). You can also just publish raw and real footage. Depending on your business type and brand, sometimes having unedited content may even help you connect better to your client base.